LAS VEGAS · EST. 2013
Stories from our city.
Kool Grain brings clothing and cartoons together to tell stories about the Las Vegas beyond the Strip — its neighborhoods, people, history and culture.
DROP 001
Hometown Heroes Collection.
Pre-orders open September 21. The first release arrives October 5, 2026.
THE ORIGIN
2013
The idea was bigger than clothing from the beginning. Kool Grain was created to bring streetwear and cartoons into one world — a world rooted in the Las Vegas we actually know.
Thirteen years later, the clothes are back and the cartoon is finally becoming part of the story.
The full story
Not the Las Vegas everybody sees. The neighborhoods, people, history and culture we grew up around.
FROM THE ARCHIVE
The world behind the clothes.
Original character work and campaign images document how the Kool Grain visual language developed before the 2026 relaunch.
